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While digital transformation seems to be all the rage, sports facilities represent a notable industry that is lagging behind.

This sector has to compete with the ubiquity of television and online streaming. These two services, by broadcasting and re-broadcasting content via numerous channels, facilitate and expand access to sporting events thanks to competitive pricing and a simplified approach. At the same time, viewing locations are multiplying, from the sofa to the sports bar, with the special characteristic of having a unique, familiar atmosphere that spectators love. In this context, stadiums are losing ground and are no longer the gathering places that they once were. The challenge for these sports venues is thus to create a unique, attractive experience that involves the user as an actor in the event.

Just like the recording industry ten years ago, the sporting event industry is now at a turning point. This is a decisive time for these stakeholders. It coincides with a redefinition of marketing paradigms, which are moving from mass targeting to the ultra-personalisation of messages. In light of this, how can sports venues attract spectators and keep them coming back?

Sports facilities must, in turn, undergo their own digital transformation. This will have to include a greater collection of data on spectators in order to offer them a unique live experience.

In this e-book, we will examine the challenges faced by sports venues and explain how, in this particular context, these stakeholders can undertake—and succeed in!—their digital transformation.