Open Reality Ltd & EnGenius Networks Commence Strategic Distribution Partnership in UK


By | 02/11/2022


Open Reality Ltd & EnGenius Networks Commence Strategic Distribution Partnership in UK

Open Reality has entered into an agreement to offer the complete line of EnGenius Technologies’ products to their UK customers. Under terms of the distribution agreement, Open Reality will provide EnGenius’ portfolio of networking solutions including a comprehensive line of Wireless Access Points, PoE Switches and Security Gateways. The new distribution agreement will scale market opportunities with a focus on SMB and Enterprise market with EnGenius’ award-winning cloud-managed networking solutions.

Some of the major reasons customers are choosing to migrate to EnGenius include:

  • Reduced Total Cost of Ownership (TCO) with zero licence/subscription fee option
  • Plug & Play auto-provisioning with easy administration
  • Manage networks on the go with EnGenius Cloud To-Go App
  • Monitor and analyse networks with EnGenius AI-driven Cloud
  • Secure WLANs with intelligent wireless security system

The EnGenius smart cloud helps you achieve more by enabling customers to predict issues before they occur and provide accurate recommendations to proactively improve performance. EnGenius Cloud’s Advisory Board uses AI to continuously analyse networks and report potential problems, often before issues occur.

“Open Reality is very excited to partner with EnGenius Networks which we believe will have wide appeal across our expanding partner network. Our partners have told us they need a solution that is simple to specify, deploy and manage, and with enterprise grade features; EnGenius provides all of this and at an attractive price point. We have also been impressed by the size of the group operations and the economies of scale this brings, including their own manufacturing facilities which provides more reliable stock availability and shorter overall lead times. “

Duncan Little, Managing Director of Open Reality


“Our recurring service revenue business model enables all EnGenius partners to benefit from offering enterprise-class cloud-managed networking equipment and achieve higher profit margins by utilizing the award-winning EnGenius Cloud Pro licensing options. We are proud to be one of the first organizations in UK to make this type of recurring revenue business model highly flexible and easiest to adopt. We are very excited to be in a strategic partnership with Open Reality Ltd., and look forward to helping our partners increase new revenue streams and profit margins.”

Andy Chang, General Manager, EnGenius Networks Europe B.V.

Brand and Market Positioning Statement

EnGenius’ portfolio of cloud-managed networking solutions consists of a comprehensive line of security gateways, network switches and wireless access points with robust feature sets that offer excellent price/performance and healthy margins to partners. All EnGenius Cloud devices come with a free one-year subscription to the EnGenius PRO license – this PRO license includes advanced features such as Auto VPN NAT Traversal, VPN topology, surveillance options, myPSK, and AirGuard™ WIDS/WIPS. The future-proofed EnGenius equipment is not the only thing that makes EnGenius an essential player in the U.K. market – the innovative recurring licensing business model presents a fantastic growth opportunity for EnGenius and Open Reality partners. EnGenius will continue to cater to its partners, allowing them to secure recurring service revenue while utilizing the power of a whole list of world-class equipment offerings and cloud-management solutions.

EnGenius has expanded the security features included in its security gateway and Wi-Fi 6 cloud-managed solutions, making it an attractive option for businesses handling sensitive information such as financial or medical records. The new EnGenius cloud security gateway delivers incredibly easy setup, intelligent design and plenty of horsepower to handle heavy throughput running stateful firewall, secure site-to-site & client VPN features concurrently; the EnGenius Cloud security APs run AirGuard™; and the EnGenius Wireless Intrusion Detection System (WIDS), which protects wireless networks even further. The latest offerings by EnGenius prevent attacks on workplace wireless networks, which over the years have seen increased amounts of sophisticated cyberattacks.

The EnGenius cloud switches are equipped with non-blocking switching capacity and are manageable by cloud or stand-alone. The switches support all expected L2 features and additional L2+ features such as access control list/port security; 802.1x with RADIUS authentication, static routes, L3 IP multicast, IGMP, and DHCP server snooping. Additionally, useful diagnostic functions are available as well. And a subset of the EnGenius cloud switches supports PoE extended mode, PD lifeguard, and PoE continuous power, so-called surveillance features.

About EnGenius

EnGenius is a leading global manufacturer of pioneering wireless and voice communications. For more than 20 years, EnGenius has delivered best-in-class voice and data solutions that empower mobility, enhance productivity, and embrace simplicity. EnGenius prides itself on providing our partners with the best, most reliable, feature-rich, personalized network solutions to drive the success of your business.

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