Mojo Case Study: JCT600
Founded in 1946 as ‘Brooklands Garage, ’JCT600 remains a proud family business with three generations of the Tordoff family now involved. From humble beginnings, the business has grown into one of the UK’s largest and most highly respected motor retailers with 45 sites throughout Yorkshire, Lincolnshire, Derbyshire, Nottinghamshire and the North East. With 2,500 employees, JCT600 dealerships operate at the high end of the market retailing the most luxurious car brands from Aston Martin, Porsche and Bentley to, Audi, BMW and Mercedes. Yet despite the scale of the business now, with annual turnover in excess of £1bn, the Vision remains the same as it’s always been ‘We don’t want to be the biggest, just the best!’
With digital marketing being a clear strategy amongst the leading motor manufacturers, JCT600 quickly recognised the role Wi-Fi would play in improving its operational efficiency and unlocking their vision to be the best in the market. With only 9 people in the IT team, responsible for every element within the communications network infrastructure, this was going to be a challenge.