Value Added Distribution - Open Reality

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Value Added Distribution

Innovation is one of our core values and we are always looking for new ways to improve IT performance for our customers. The technologies we use are often niche or early to the market, so we use our technical skill to support other resellers in adopting these technologies. This approach has now developed into a dedicated and focused Value Added Channel team.

We only sell these technologies via authorised resellers, and our channel programme combined with our expertise and hard work supports our reseller partners in growing their business, services and revenue. Ultimately we believe that a strong partnership with our resellers makes a world of difference and drives exceptional customer service and bottom line sales.

How do we do it?

We create compelling demand generation activities around our non-competing vendors to drive leads and pipeline into our channel partners. Because we really understand our vendors’ products, how they work, and whom they benefit, we can provide advice, feedback, and support that you won’t get elsewhere.

Throughout the entire sales process, our team of highly qualified and experienced sales professionals work hand-in-hand with you to provide first class customer service and support, making sure that every request and order is satisfied in a timely and professional manner.

Additionally our team hold vendor certifications and complete on-going training throughout the year to stay current and learn new products as they are introduced. We’ll also ensure that though regular contact we pass on the latest technical knowledge to provide you with a deeper understanding of how developments in vendor technologies can benefit your customers.


Our Portfolio

Become a Partner

We strive to recruit, on-board, enable, and create demand for our channel partners (in partnership with the vendor) to create a win/win/win scenario.

If you are interested in the benefits that new technology can bring to your customers we would like to hear from you.

Apposite Logo

Apposite Technologies

Partner Since: 2009
Partner Status: UK Distributor

Apposite Technologies is the leader in easy-to-use, professional-quality network simulation products. Apposite’s Linktropy and Netropy WAN emulation appliances simulate link bandwidth, delay, loss, congestion, and other network impairments to test the performance of applications in the lab under a spectrum of real-world conditions.

Offering a unique combination of ease-of-use, test lab-level precision, and unmatched prices, Linktropy and Netropy WAN emulators are widely deployed by leading enterprises, application and equipment vendors, telecoms carriers, test labs, and government and military organizations across North America, Europe, and Asia.

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Partner Since: 2006
Partner Status: UK Distributor

Ekahau is the global leader in solutions for enterprise wireless network design and troubleshooting. More than 15,000 customers, including 30% of Fortune 500 companies, run their networks with Ekahau’s Wi-Fi planning and measurement solutions.

Their software and hardware solutions design and manage superior wireless networks by minimising network deployment time and ensuring sufficient wireless coverage across all industries, project sizes, building infrastructures and levels of complexity. They are recognised for delivering the easiest-to-use, most reliable solutions for Wi-Fi planning, site surveys, troubleshooting and optimisation. Whether a corporate office, hotel, hospital or university – if the Wi-Fi works well, it has likely been built using Ekahau’s Wi-Fi Design solutions.

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Arista Logo

Arista Networks

Partner Since: 2018
Partner Status: UK Distributor

Arista Networks are revolutionising Wi-Fi through the power of the cloud and open standards. They liberate networks from proprietary hardware and utilise the full power of the cloud to deliver cognitive Wi-Fi: a self-driving network that makes things remarkably simple and reliable at massive scale. Arista Network’s innovations empower IT with better user experiences, more options, and more velocity, all at much lower costs.

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Partner Since: 2018
Partner Status: UK Distributor

HiveRadar manufacture industry leading survey tools for Wi-Fi professionals. Their lightweight, ultra-portable wireless site survey kits contains everything that you need to complete the job in one neat package.

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Partner Since: 2018
Partner Status: UK Distributor

7SIGNAL’s cloud-based Wi-Fi performance management software enables organisations to manage the Wi-Fi user experience on their networks. 7SIGNAL software collects Wi-Fi performance data across the enterprise and its analytics engine presents the data as Key Performance Indicators, giving network administrators immediate visibility of Wi-Fi health and performance, enterprise-wide.

The system enables businesses to significantly improve Wi-Fi baseline performance, reduce troubleshooting time and proactively identify wireless issues before users complain and productivity is lost.

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Open Reality was awarded BlueCoat Vendor of the Year for 2013 because it understands our products, what they do and how they can empower a business.
Rupert CollierChannel Account ManagerBlue Coat


CableCom Networking: Troubleshooting Wi-Fi in Student Accommodation

CableCom Networking: Troubleshooting Wi-Fi in Student Accommodation

CableCom offered the services of their Wi-Fi team free of charge to several non-customer universities. Dean Hancock and the wireless team at CableCom used Ekahau Site Survey to conduct the survey and generate easily understandable client-facing reports.


+44 (0) 1235 556400 |